At SDA Architecture we create the highest quality architectural visualisations, artist impressions and photo realistic computer generated images (CGI’s), also known as 3D computer renders or renderings in other parts of the world. We also design and produce bespoke luxury high end property brochures and luxury property marketing material. Our team of talented designers and artists are at the cutting edge of the architectural visualisation industry. We create world-class CGI’s and artist impressions that bring property developments to life and help potential purchasers to visualise your project.
THE IMPORTANCE OF CGI
The need for Computer Generated Images (CGI) is becoming increasingly more important for designers to be able to accurately reflect their designs to clients, planners and the general public to allow them to visualise what the designs will look like when completed. They play a vital role in many areas of architecture such as concept design, planning applications, marketing imagery or when marketing a project for sale or raising finance.
CGI TECHNOLOGY ENHANCEMENTS
SDA's continued investment in the latest CGI technologies and advanced computer software allows SDA to create the highest quality CGI’s that are difficult to distinguish from real life photography. This technology plays a pivotal role in many recent contentious developments. 3D CGI’s allows the ability for decision makers to visualise exactly what the development will be, removing potential harm caused when schemes are inaccurately interpreted. High quality CGI helps in gaining important and influential support for projects that are particularly complex or challenging sites.
PROVIDING CLARITY & UNDERSTANDING
There are many benefits of commissioning photorealistic CGI’s, they can be used to demonstrate the interior or exterior appearances of a project in the incredible detail. CGI is also be used to demonstrate accurancy for shading and light with interior and exterior spaces and as a consequence allow informed decisions to take place on which rooms are best placed for daylight or the impact on a neighbour in terms of overlooking, amenity, privacy and right to light.
PRIME & SUPER PRIME MARKET
SDA has been commissioned by many highly exclusive clients & property professionals to prepare CGI imagery for very prestigious developments in the prime and super prime markets. With many developments been able to report high success in off-plan sales highlighting what a powerful creative tool CGI’s realistic imagery truly is.
Over the years, our detailed photo-realistic property CGI's have assisted our clients secure many successful planning applications and our luxury property brochures have improved the sales of their developments off plan. With over 10 years experience marketing property developments you can rest assured that SDA your property marketing is in very safe hands. When SDA Architecture is commissioned to create realistic imagery, it designs to sell. At SDA we recruit the very best creative talent to position ourselves at the cutting edge of our industry using the most powerful CGI technologies.
Our approach to create only the best possible imagery combined with our experienced team of architects, designers and technicians allows SDA to develop realistic imagery by introducing creative architectural modelling to allow the imagery to come to life and tell a storey.
COMBINING THE LATEST CGI TECHNOLOGY
At SDA our ability to combine CGI imagery with photomontage and visually verified montage images (VVMs), allows us to accurately create realistic representations of future developments in their final setting. This unique specialist service supports and allows architects, developers and local authorities examine and understand developments in pure architecture definition. Which presented with other specialist architectural and planning consultant deliveries exceptional results with planning applications, appeals and enquiries.
Our CGI studio provides exceptional imagery and animation in the following areas:
CONCEPT & DESIGN VISUALISATION
Concept design is one of the most important elements of any architectural pitch, bid or competition. We often recognize this is one of the most stressful times for any architect, with the varying amount of information that is constantly mutating. Given our unique approach and styling to architectural visualisation we adapt with ease to these situations, crafting unique approaches with the looseness and rigor that is to be had in such situations. Including: Masterplan views, concept bids, design bids, aerial photography, interior and exterior point of views.
We’ve developed a unique approach to the marketing sector, now expanding into various markets, both residential and office developments, across London and the world. Including: Residential, retail and office typologies.
PLANNING AND VERIFIED VISUALISATION
Planning is fast becoming one of the biggest sectors of SDA Visualisation, the humanized and artistic approach that meddles with reality have helped us demonstrate grande schemes to both Planners and the Public alike. We’ve also commenced work with Verfied Views and AVR’s. Including: Verified Views, AVRs, Planning application views
3D CGI Visualisations are unrivalled in their ability to showcase an interior long before the space has been built. This allows designers and marketeers to sell design concepts to decision makers and key project stakeholders. Potential costly mistakes can be picked up early in the visualisation process. Multiple design concepts can be presented per room, which would be highly unfeasible without the use of CGI technology.
With in-house architects, interior designers, designers and technicians we are placed in a very unique position in that we can assist designers in bringing their interior spaces to life.
LUXURIOUS DETAILED MATERIAL & TEXTURE CREATION
There is a fine line between an interior CGI visualisation that is believable and one that isn't. At SDA we are able to create advanced and detailed material creations that lifts the image, making it more persuasive and real. Using product references, colour-material-finish documents and samples, we create seamless, accurate texture maps within our modelling world. This leads to a true representation of the product in our final virtual materials and final computer generated images.
EXQUISTE LIGHTING & ATMOSPHERE
We believe the key to creating the perfect shot lies in the ability to add emotion, atmosphere and soul to the image. One way we achieve this is through creative lighting.
Using CGI we can generate photorealistic floorplans which would otherwise be very challenging to create and allow aerial reviews to take place to understand spacial design and flow.
INTERIOR DESIGN SUPPORT
If required we can support the design stage of the project, acting as an overflow for your in-house team. We can quickly and efficiently dress rooms for brochure shots using our vast 3D model library. If you do not have an in-house design team, we can take lead of the full design process.
TAILORED INTERIOR ANIMATION
3D animation is a brilliant way to bring your project to life. Our team of experienced 3D animators and production artists create high end photoreal animations to tight deadlines. Whether used to enhance a client pitch, as an online marketing tool or as an exhibition focal point, our photo-realistic 3D animations generate interest and excitement in their audience.
Although what we do is an art, our focus is ultimately commercial. At SDA we never lose sight of the fact that our clients want to market successfully and fulfil the aims of developers and investors.
"A great visualisation speaks a thousand words."
In this highly competitive marketplace, achieving results demands a combination of impeccable quality and distinctive character.
FROM CRAFTED CONTENT TO COMPELLING CAMPAIGN
Whether you need to fill a brochure or website with beautifully worked hand crafted computer generate images, or create an engaging marketing suite with animations, interactive sales tools or virtual 360 tours SDA's exceptional attention to detail and embedded creativity ensures that all our marketing endures great return on the investment.
Our professionally and friendly approach allows SDA to be commissioned to work along side internal design teams. We are equally happy to be a part of an existing marketing team, or bring on board our successful partnerships of interior designers and creative in-house team. Our excellent understanding of projects and bespoke communication skills enables SDA to merge into any existing marketing and design team and provide simplistic natural cohesion in the creative space. What matters to SDA is the work created speaks for itself and maintains the Hallmark of an SDA design.
TAILORED TARGET ACCURANCY
With all marketing it has to be convincing and compelling to engage off plan property sales. Creating exquisite interior and exterior computer generated imagery of exclusive developments that conveys high quality lighting and atmosphere, realistic materials with high quality schematic marketing literature specifically designed and tailored accurately to the target market is why our clients developments are a success.